Whenever you are hunting for a goal, it is easy to forget what key persons and parties are involved and who will be affected.
This happens when it comes to family, sports, school, enterprises, and even startups.
If you in your startup are hunting for your first big client and reach a potential deal quickly, you might be eager to sign the contract. However, your CTO might not be as eager since that person might be more interested in the research which there will be no time for anymore. Or maybe a co-founder now has to take the decision to work on this full-time earlier than she thought.
These sorts of decisions could risk losing a key person or actor. Or, even worse, having a team member who pushes in opposite direction. Startups are hard enough without an internal antagonist.
Every person doesn’t have to onboard. But if any of the key persons are not onboard, you should be aware of it and understand why and what effects it might have.