The “No-feature” – a feature to be proud of

When looking at the competition, it is easy to see all their features and say, “We need to implement that as well,” especially when they come out with a new cool feature. The same thing goes for internal findings. If an engineer at your company comes up...

The impossible task

When given a new task you never tried before you might feel like it is impossible. This is common for coding, learning a new language, or really for any project where you can’t see a clear path moving forward. The problem is that you often have an image of how...

Advertising vs Marketing

Marketing makes advertising easier. Advertising doesn’t make marketing easier, often it may make it harder.   Make sure to focus on marketing first and then use advertising (if at all).