Making a change can be done very fast. You can change your offers, the number of employees, the target group, and goals from one day to another. But, it will take time for the affected people to adapt.
It will take time before:
- Your customers are used to your new offers.
- Your employees adapt to the new situation with fewer coworkers.
- The new target group acknowledges you, and it will take time before your company understands the new target group.
- You can measure and go after the new goals in an effective way.
But, just because it takes time doesn’t mean you shouldn’t make the change. It probably means that you, if needed, should make the change even earlier and that you need to be patient before you analyze the results in detail.