Even if you have a great hammer, it doesn’t mean you have a purpose to use it.
Startups might have great technology, but if the timing isn’t right, then you shouldn’t try to sell that tech to clients. However, if your hypothesis is that this technology will be very valuable in the future, you might not want to throw it away. So what should you do?
This is one alternative:
- Define the customers for your technology and look at what problems they have currently.
- Solve it.
- Charge for it.