When looking at a business opportunity it is easy to say “We can offer this to everyone”. Why? Because that would of course increase the imagined market value. A problem though… that number is imagined. The whole market will not want your product, probably never but especially not now. If you look into someone’s eyes and say’s “This is for everyone, but no one has it yet. Do you want it?”, what do you think they will answer?
So instead of focusing on that number, focus on whose eyes you can look into and say “This is for you”. Who can you tell that do, that would lead to excitement and an exchange of value? That’s your target market, not everyone.