by Anton | Jul 8, 2023 | Business, Marketing
A lot of people I meet are quick to complain about politicians using simplified ideas and generalizing too much. Yet, the same individuals fall for the exact type of ideas and strategies when it comes to business. It turns out that business “gurus” and...
by Anton | Dec 6, 2021 | Business, Marketing
Even if you have a great hammer, it doesn’t mean you have a purpose to use it. Startups might have great technology, but if the timing isn’t right, then you shouldn’t try to sell that tech to clients. However, if your hypothesis is that this...
by Anton | Sep 28, 2020 | Business, Marketing
When looking at the competition, it is easy to see all their features and say, “We need to implement that as well,” especially when they come out with a new cool feature. The same thing goes for internal findings. If an engineer at your company comes up...
by Anton | Sep 24, 2020 | Business, Marketing
When looking at a business opportunity it is easy to say “We can offer this to everyone”. Why? Because that would of course increase the imagined market value. A problem though… that number is imagined. The whole market will not want your product,...
by Anton | Aug 21, 2020 | Business, Marketing, Productivity
I have started multiple businesses (most of them have failed), and one important thing I learned is the importance of doing things yourself. It is so easy to feel like you have to outsource work or start hiring. As soon as things get a bit tough, you probably will...
by Anton | Jul 27, 2020 | Business, Marketing
Marketing makes advertising easier. Advertising doesn’t make marketing easier, often it may make it harder. Make sure to focus on marketing first and then use advertising (if at all).
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