Being honest with your intentions

by | Jul 24, 2020 | Business, Marketing

It is easy to think that potential customers don’t trust you if you are selling them products or services. Therefore, you may start to hide the fact that you are selling stuff by giving away things or just not asking for their money. However, the customers see...

Seeing what customers want

by | Jul 23, 2020 | Business, Marketing

If you always rely on what the customers tell you that they want, you won’t be very innovative. As Henry Ford ones said – “If I had asked people what they wanted, they would have said faster horses.”   There are many ways to think about this, but one...

Forcing a business to scale

by | Jul 16, 2020 | Business, Consulting, Marketing

In my marketing agency, I have earlier offered our service customized for every client’s needs by using top assistance. Why? Because the service we provided was something, our clients hadn’t worked too much with before (or anything). I pretty quickly...

The reason is more important than the feature

by | Jun 21, 2020 | Business, Marketing, Work

Your ability to solve the problem is always more important than any feature you are adding to the solution. This is true no matter how you are solving the problem, and it is true whatever problem it is. You probably had a reason for developing whatever product or...

The ToDo app that makes you unproductive

by | Jun 14, 2020 | Marketing, Productivity

I’ve used a couple of different ToDo-apps in my life so far, and some have been better than others. However, I think most of the teams behind these apps use the “wrong” KPI:s. I’m not sure precisely what KPI they use, but they are for sure not...