Advertising vs Marketing

Marketing makes advertising easier. Advertising doesn’t make marketing easier, often it may make it harder.   Make sure to focus on marketing first and then use advertising (if at all).

Being honest with your intentions

It is easy to think that potential customers don’t trust you if you are selling them products or services. Therefore, you may start to hide the fact that you are selling stuff by giving away things or just not asking for their money. However, the customers see...

Seeing what customers want

If you always rely on what the customers tell you that they want, you won’t be very innovative. As Henry Ford ones said – “If I had asked people what they wanted, they would have said faster horses.”   There are many ways to think about this, but one...

Developing a skillset

Developing a skillset doesn’t allow you to do better work. It will also transform your way of thinking and seeing solutions. If all you got is a hammer, everything you look at looks like a nail. But if you got a whole toolset, you can choose the best tool for...