Change takes time

Making a change can be done very fast. You can change your offers, the number of employees, the target group, and goals from one day to another. But, it will take time for the affected people to adapt. It will take time before: Your customers are used to your new...

Forcing a business to scale

In my marketing agency, I have earlier offered our service customized for every client’s needs by using top assistance. Why? Because the service we provided was something, our clients hadn’t worked too much with before (or anything). I pretty quickly...

All businesses scale (maybe just not as good as others)

All businesses, services, and products won’t scale, at least not in the traditional meaning. But, every one of these is somewhere on the scale. Some business doesn’t even scale enough to work for one person, some business enables a scale of hundreds of...

The lock in effect from the not so good ideas

Leaders and successful entrepreneurs often say, “The idea isn’t important”. However, a couple of years ago, I watched a lecture by Sam Altman, where he spoke about startup ideas. He said that he too thought this before, but now had changed his mind....